Jessica Goldman
Graphic Designer

experience

EXPERIENCE

employment

Freelance Designer
8/2015 – 10/2018 | Los Angeles, CA

  • Current and past clients: Ajenda PR, Bad to the Bone BBQ, Skyloft, Genesis Jui Jitsu, Sugar & Stilettos, HouseMaster, Kloudio, Work It Out Girls and others. Upwork profile here

  • Production Designer - Peaceful Media

  • Layout Designer - xMatters

Associate Creative Strategist | Reach Agency
11/2017 - 4/2018 | Santa Monica, CA

  • Clients: Nesquik, Buitoni, Skinny Cow, Outshine, Butterfinger, Crunch, Aston Martin, Nestle Toll House, and others

Digital + Social Coordinator | Marketing Factory Inc.
3/1/2016 – 11/2017 | Venice, CA

  • Campaigns: Honda Civic Tour, Honda Stage at music festivals, Honda Powersports + Aviator Nation collaboration

  • Assisted in developing, managing and executing everything digital: promotions, websites, sweepstakes and social media

    • Created social media marketing plans and compiled status and analytics reports on social, web, and sweeps metrics, suggesting ideas for improvement

    • Developed creative briefs, work orders and presentations for outside vendors

    • Created and managed content calendars for all campaigns simultaneously

    • Wrote social copy and created assets (Facebook, Twitter, Instagram, Snapchat) for clients, artists and campaign partners

    • Wrote and designed email blasts and digital banners

    • Designed websites, micro-sites, landing pages and production materials

  • Monitored social media trends, A/B testings ways to increase engagement

  • Managed relationships with clients, developers, designers and fulfillment vendors

  • Ran company social media. Tripled Instagram following in under a year.

  • Assisted producers in all phases of production, particularly research

  • Occasionally worked on site at events doing social media coverage

Executive/Office Assistant | Quintessentially Media
10/2015 – 1/2016 | West Hollywood, CA

  • Clients include Google Play, Samsung, MyEye, Jawbone, Youtube

  • Report to President and Director of Operations providing admin & business support

  • Maintain President’s calendar: plan & schedule meetings, teleconferences & travel

  • Answer phones, submit payments and expense reports, maintain office inventory

  • Proofread decks; conduct influencer marketing research; maintain cultural calendars

  • Greet guests and set up office for meetings

Contract PR Associate | Patrician Company
5/2015 – 9/2015 | Irvine, CA

  • Create and develop a portfolio of innovative social media campaigns for Patrician Company events for a variety of clients,
    including sports, health and wellness, new homes, and nonprofits, to maximize publicity and increase customer engagement

  • Created social media + PR analytics reports; onsite digital manager at events 

college

Lead Marketing Assistant | Chapman University Student Engagement
8/2014 – May 2015 | Chapman University
PR Assistant: 6/2013-8/2014

  • Assisted in managing marketing team; assigned and delegated tasks

  • Ran @LifeatCU social media platforms, increasing Facebook likes by 44.23%. Created Instagram account,
    garnering 2,000+ Instagram followers in under two years

  • Developed marketing resources, improving departmental communication

  • Brainstormed and executed marketing strategies for events

  • Designed posters and social media graphics

Music Director | Chapman Radio
6/2014 – May 2015 | Chapman University
Alt/Indie Director: 8/2012-05/2014

  • Communicated with college radio promoters to receive new music

  • Created a music submission policy for the station

  • Created first concert crew; leading team of eight in gathering show coverage; communicated with publicists
    and managers to schedule interviews both on-air and at shows

  • Implemented, oversaw and curated the Chapman Radio music blog

 PR/Promotions Director | Circle Advertising, Chapman’s National Student Advertising Team
10/2014 – 5/2015 | Orange, CA

  • Led team of 10 in creating public relations and promotional strategies for Pizza Hut national advertising campaign.

  • Campaign book here.

 Blog Editor | The Panther Newspaper
2/2015 – 5/2015 | Orange, CA

  • Edited and published team members’ weekly blog posts

  • Increased traffic to The Panther blogs by over 200%

selected internships

Events Intern | Krochet Kids International
1/2015 – 5/2015 | Costa Mesa, CA

  • Researched and scheduled regional and local events; managed all details and logistics

  • Attended events to share Krochet Kids story and sell products

  • Improved event messaging to increase product sales; implemented new organizational systems and procedures for future event team

PR Intern | Kitchen Table PR & Marketing
10/2014 – 12/2014 | Newport Beach, CA

  • Tracked PR coverage and updated coverage reports

  • Drafted and sent out pitch emails, calendar listings and social media posts

Graphic Design Intern | Smallwerks, Inc.
9/2013 – 12/2013 | Orange, CA

  • Assisted in designing company and client branding material

  • Designed event flyers, social media graphics and desktop banners